Pay It Forward London

Londoners can support their local independent shops, restaurants, cafés, bars and creatives by buying vouchers for future services

Pay It Forward is a crowdfunder set up by the Mayor of London to help the capital's independent businesses through COVID-19. Shops, restaurants, and event venues are offering rewards in return for donations which can be delivered to your door or redeemed once they're able to re-open their doors. So treat future you to a coffee, a cocktail or a curing masterclass and help your local independents surivive the lockdown.

We need you. Can you help with any of the following?

Business activities

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Confirmed live 2 days ago